From February 1st to February 6th, Wham-O was displayed at the Annual International Toy Fair in Nuremberg, Germany. With nearly 3,000 exhibitors in attendance, roughly 75,000 products on display, and about 70,000 annual visitors, Spielwarenmesse is one of the largest toy expositions in the world.
International Toy Fair was a perfect opportunity to re-introduce Wham-O to European and Global market players. Wham-O’s presence was highlighted with a large 88xsqft booth, which allowed the Company to display its many iconic brands and products available for sale in 2017. We also presented a glimpse into the new products coming out in 2018.
Impressive visual presence, extensive product lines, improved quality and ambitious plans for 2018 – couldn’t have been left unnoticed by the customers and visitors.
“Two major milestones we achieved this year which received great responses at the show were the launch of the new Wham-O website and our first new stand-alone Wham-O Snow catalogue for FW17 season”, says Marcel van Opbergen, Sales and Marketing Manager of European Region for Wham-O. “The new website and new catalogue provided a clear visual reference of what the Wham-O brand stands for and reflected our strong belief that “It’s much more fun if you play outside!”.